We are proud to unveil our new 2026/27 Away Kit – a modern recreation of one of the most iconic shirts in the Club’s recent history.
Inspired by the memorable light blue Lotto shirt worn by the Mariners during the 1996/97 season, the design pays tribute to a classic from 30 years ago while celebrating an unexpected connection between Grimsby and Italy.
A Shirt Steeped in History
Produced once again by our returning technical partner LOTTO, the shirt faithfully reimagines one of the Club’s most recognisable away strips from the 1990s.
Supporters with long memories will instantly recognise the design, but what many may not realise is that this wasn’t just a Grimsby Town shirt.
During the mid-1990s, Italian footballing giants AC Milan wore an almost identical LOTTO template, with legendary names including Roberto Baggio, George Weah, Patrick Vieira and Paolo Maldini all wearing the same distinctive design.
Three decades later, that famous template returns to Blundell Park.
Grimsby. Italy. More Connected Than You Think.
While the shirt itself is inspired by the past, this season’s launch campaign also celebrates the surprising links between Grimsby and Italy.
From the Italian heritage of LOTTO itself to the architecture that helped shape one of our town’s most famous landmarks, the connections are remarkable.
The iconic Grimsby Dock Tower, standing proudly over the docks since 1852, was inspired by Siena’s Torre del Mangia, one of Italy’s most recognisable medieval towers.
Football has also provided its own Italian link, most recently through defender Maldini Kacurri, whose first name pays tribute to legendary AC Milan captain Paolo Maldini. And then there’s perhaps the most unexpected connection of all…
Following the decline of the fishing industry, Grimsby became one of Europe’s leading food manufacturing centres in the 90s and the town famously produced more pizzas than anywhere else in Europe, including Italy.
These unique connections form the inspiration behind our launch campaign, celebrating the shared heritage between our town and one of football’s great nations.
The Details
The shirt stays true to the much-loved original while incorporating modern finishing touches.
On the reverse of the collar sits the word “Mariners”, accompanied by subtle detailing in the colours of the Italian flag, a nod to both LOTTO’s heritage and the inspiration behind this season’s campaign.
Combining nostalgia with contemporary performance technology, the 2026/27 Away Kit has been designed for both players and supporters alike.
Available From Friday
The new 2026/27 Away Kit will be available to purchase in-store from Friday 17th and online from 10am on Monday 20th July.
Club Shop Opening Hours:
Friday 17th July: 10am – 4pm
Saturday 18th July: 10am – 4pm
Sunday 19th July: Closed
Monday 20th July: 10am – 4pm
This season, an adult shirt costs £55 and £58 for long-sleeves, juniors are £45 and mini-kits £48.
Supporters will also be able to purchase the away shorts and socks, all three of the new goalkeeper kits and the away walkout jacket from Friday.
Long Sleeve Shirts
A limited number of long-sleeved shirts will go on sale from the Club Shop on Friday and we expect these to be snapped up over the weekend.
We will be setting aside a small number of shirts in small to XL for the online launch on Monday for supporters who can’t make it in-store and we anticipate these will also sell-out fast.
Following the brilliant response to our long-sleeve replica shirts, we can confirm that a top-order in the home and away has already been placed with our suppliers and is now expected to arrive in September. We will update supporters with more information in due course.
Season Ticket Holder Discount
2026/27 Season Ticket holders who haven’t already used their ‘£10 off a replica shirt’ voucher, will be able to use theirs in-store on Friday and Saturday. Those who have already used their £10 off voucher on a home shirt are reminded that Season Ticket holders can receive 10% off all purchases but please remember to bring your card with you and be aware that Club Shop staff will be checking details at the point of purchase.
Season Ticket holders who would like to buy an away shirt online and use their £10 discount will be emailed with instructions of how to do this on Monday.
Whether you remember wearing the original shirt 30 years ago or are discovering it for the first time, this is more than just a remake.
It’s a celebration of our history. Our identity. And a story that proves Grimsby and Italy have always had more in common than anyone realised.
UTM
