We’re delighted to unveil our brand-new 2026/27 Matchday Warm-Up Range, worn by the players and coaching staff throughout the new season and available to purchase online and in-store from Friday 10th July.
Designed in collaboration with LOTTO, this season’s collection continues the Club’s celebration of our culture and community through thoughtful, distinctive design.
Available in both performance tees and quarter-zips, the range features two colourways, with the players wearing cream and the coaching staff wearing sage on matchdays.
Hidden Details, Proud Heritage
At first glance, the designs offer a clean and contemporary look. Look a little closer, however, and you’ll discover a subtle all-over pattern made up of illustrations that celebrate Grimsby’s rich history and identity.
The bespoke graphic includes:
- The iconic Dock Tower
- A traditional trawlerman
- The original Grim & Havelock statue from Nun’s Corner
- A Viking longship, reflecting the town’s Scandinavian heritage
- The famous ‘Mariner’ from the Club’s historic programme masthead
- A tribute to one of the high-rise flats that once formed part of Grimsby’s skyline
The result is a collection that is unmistakably Grimsby, blending local heritage with a modern performance aesthetic.
Head of Marketing & Communications Jack Johnson said:
“We wanted to continue last season’s theme of celebrating what makes Grimsby special with our warm-up pieces, but in a more subtle way than last year’s haddock-inspired design.
“From a distance, they just look like normal training tops, but when you look closer, they include nods to many well-known landmarks and characters that Grimbarians will recognise, along with Vikings and Danish mythology.
“They are smart, fun and unapologetically Grimsby, and we hope they are just as popular with supporters as last season’s designs were.”
Pricing
Quarter-Zips
- Adults: £70
- Juniors: £62
Performance Tees
- Adults: £48
- Juniors: £40
Season Ticket Holder Discount
Supporters with a 2026/27 Season Ticket can enjoy 10% off the range by presenting their Season Ticket card in-store or by logging into their account on our new online shop.
If you’re accessing the new online shop for the first time, simply reset your password using the email address linked to your 2026/27 Season Ticket purchase by following the on-screen instructions. Once logged in, your discount will automatically be applied at checkout.
The new Matchday Warm-Up Range is available from tomorrow in-store and online, giving supporters the chance to wear the same designs as the players and coaching staff throughout the 2026/27 campaign.
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