We’re delighted to announce the launch of our brand-new online shop, giving Mariners supporters around the world an improved way to shop the latest Grimsby Town merchandise.

Built in partnership with local brand, web and marketing agency Sourcefour, the new platform replaces Mariners Direct and is now the home of our official retail offering, including the new 2026/27 LOTTO Home Kit, training wear, lifestyle collections and much more.

Designed to deliver a faster, more modern shopping experience across desktop, tablet and mobile, the new website makes it easier than ever for supporters to browse and purchase official club merchandise.

Season Ticket Holder Discount

Supporters with a 2026/27 Season Ticket who wish to purchase their new home shirt online using their £10 replica shirt discount will receive an email today with full instructions on how to redeem their offer through the new platform.

Create Your Account

We encourage all supporters to create an account when making their first purchase through the new online shop.

Having an account will make future purchases quicker and easier, while also allowing us to send exclusive offers, promotions and discounts throughout the season.

Visit our new online shop here

Long-Sleeve Shirt Update

Following unprecedented demand over the home kit launch weekend, we can confirm that only a limited number of long-sleeve shirts remain available online.

We’re already in the process of placing a top-up order across all adult sizes, with new stock expected to arrive before the end of the summer.

Supporters looking to secure a long-sleeve shirt are encouraged to order as soon as possible, with further availability to be announced once the new stock arrives.

We look forward to welcoming supporters to our new online home for all Mariners merchandise.

UTM